Custom WordPress websites
Websites built to be chosen, not just seen.
Your website is doing one of two things right now: making the right client feel they've found exactly what they were looking for, or quietly asking them to keep looking. I build custom WordPress sites for businesses whose reputation depends on how they present.
No themes dressed up to look bespoke.
Every build starts from scratch. No purchased theme, and no page-builder template with your logo dropped into it.
What's included
Everything a serious website should do.
Built to be found, to load fast, and to be easy to run once I hand it over.
A design made for your business
Not adapted from someone else's. Typography, color and imagery chosen for you.
Copy and messaging structure
Real words written for your clients, not placeholder text you have to fill in later.
Mobile-first layouts
Most of your visitors arrive on a phone, so that's where the design starts.
Search-ready structure
Clean headings, metadata and schema so search engines can actually read the site.
Fast, modern images
Compressed, modern formats so pages load in seconds rather than tens of seconds.
Forms that reach you
Inquiry forms that route where they should and reliably land in your inbox, plus a short handover session so you can update your own content.
Built on WordPress
An asset that stays yours.
When the project ends, you own the site outright: the files, the domain, the hosting account and the content.
There's no proprietary platform you have to keep paying to stay online, and no situation where changing designers means starting over. Hand it to another developer and they'll find a standard WordPress install they can work with on day one.
A website is an asset. It should sit on your balance sheet, not on somebody else's platform.
How people decide
Designed for the way people actually scan.
People don't read websites. They scan, form an impression in a few seconds, then look for a reason to trust you.
So every page is structured around exactly that: a clear statement of what you do and who you do it for, visible proof close behind it, and one obvious next step. Navigation stays short. Copy stays specific. Photography does real work instead of filling space.
The result is a site that feels calm and confident, and quietly moves the right people toward getting in touch.
How the work runs
Four stages, in this order.
Most projects run four to eight weeks, depending on scope and how quickly content comes together. Every project is quoted as a fixed scope and a fixed price before we start.
Positioning
What you do, who it's for, and why someone should choose you over the alternative.
Art direction
Typography, color, imagery and tone, all agreed before a single page is designed.
Build
The site itself, developed in WordPress and reviewed with you as it comes together.
Everything around it
Search setup, Google Business Profile, analytics, and a handover so you can run it yourself.
Who I build for
Where the first impression happens online.
Most of my work is with hospitality brands, event companies and service businesses, where the first impression happens online but the experience happens in person. The gap between the two is where good businesses quietly lose work.
Common questions
Good things to ask.
What does a website cost?
Every project is quoted as a fixed scope and a fixed price before any work begins, so there are no hourly surprises. What moves the number is how many pages you need, whether copywriting and photography are included, and whether brand work runs alongside the build. Tell me roughly what you have in mind and you'll get a scoped figure, not a range.
How long does it take?
Most projects run four to eight weeks from kickoff to launch. The variable is almost never design; it's content. Projects with photography and copy ready move fast. I'll tell you at the start which one you are.
Do I have to write the copy myself?
No. Copywriting and messaging structure are part of the build. You'll answer plenty of questions about your business and clients, but you won't be handed an empty template to fill in.
Will I be able to update the site myself?
Yes, and that's deliberate. The things that change often are the easiest to edit, and every project ends with a handover session for whoever will be doing the updating.
Who owns the website when it's finished?
You do, outright: the files, the domain, the hosting account and the content.
Do you work with businesses outside Maryland and DC?
Yes. Most projects run remotely, and clients can be anywhere.
Start here
Let's talk about your website.
Tell me what you're working with and what you want it to do. The first conversation is free, there's no pitch deck involved, and you'll get a straight answer about whether I'm the right fit.
Book a free consultation