Website redesign
A redesign that keeps what already works.
You already have something: rankings, links, habits, a URL people have printed on your cards. Done carelessly, a redesign quietly throws all of that away. I rebuild sites so the parts earning you business are protected and the parts holding you back are gone.
If you steer people to Instagram instead, it's time.
Avoiding sending prospects to your own website is the most reliable signal there is. At that point, the site is costing you money.
Signs it's time
You'll recognize at least one.
Most tired websites share the same handful of symptoms.
It looks dated
Especially next to the competitors you lose work to.
It's slow
Particularly on a phone, which is where most of your visitors are.
You can't update it
Not without breaking something, or calling someone.
It describes the old business
Your services have changed and the site hasn't kept up.
Inquiries are wrong or missing
They come in unqualified, or they don't come in at all.
You avoid sending people to it
The clearest sign of all.
What I protect
A redesign shouldn't reset your search visibility.
It usually does. Here's what I hold onto.
Your URLs
Pages that already rank keep their addresses. Where one has to change, it gets a permanent redirect.
Your rankings
I record what you rank for before touching anything, then check again after launch.
Your content
Copy that's working gets kept and sharpened, not thrown out for a fresh start.
Your tracking
Analytics and Search Console stay connected, so you keep your history.
What actually changes
Design, structure and speed, in reverse order of impact.
Most redesigns aren't really design problems.
The site is slow, the pages are thin, the calls to action are vague, and the thing a visitor most needs is three scrolls down. Fixing that changes results more than a new color palette will.
So you get a new look, and a site that loads quickly, reads clearly and asks people to do something specific.
How the work runs
Four stages, in this order.
For what the build itself includes, see custom WordPress website design.
Audit
What's ranking, what's broken, what's worth keeping. In writing, before any design starts.
Structure
The new page map, with the redirect plan agreed alongside it.
Design & build
The new site in WordPress, reviewed with you as it comes together.
Launch & watch
I stay on it after launch, checking indexing and rankings rather than disappearing.
Common questions
Good things to ask.
Will I lose my Google rankings?
Not if the redesign is handled properly, and protecting them is an explicit part of the work: record rankings first, keep URLs that perform, redirect any that must change, and check again after launch.
What happens to my existing URLs?
Pages that rank keep their addresses wherever possible. Where one has to change, it gets a 301 redirect, so anyone with the old link, including on printed material, still lands in the right place.
Can we keep some of the existing content?
Yes, and usually we should. The audit identifies what's earning its place.
How long does a redesign take?
Four to eight weeks for most projects, similar to a new build.
What if I only need fixes, not a full redesign?
Then I'll tell you. Plenty of tired-feeling sites are really a speed, structure or call-to-action problem. Send me the site and you'll get an honest answer.
What does it cost?
Quoted as a fixed scope and fixed price before work starts. The audit comes first, so the quote reflects what your site actually needs.
Start here
Let's look at what you have.
Send me your current site and tell me what frustrates you about it. I'll tell you honestly whether it needs a redesign or just a few fixes. The first conversation is free.
Send me your site